The opening of the Paris Olympic Games is coming, and the business of ＂traffic＂ athletes is full

Interface News reporter | Qin Siyue

Interface News Edit | Lou Qinqin

Beijing timeApril 17, 2024day, 2024The Paris Olympic Games entered the countdown100skyEssenceThat day,WeiboAs well asSocial media platforms such as Xiaohongshu have pushed related hot search entries,,Multiple Chinese athletes are also reposted by personal social accounts,,Create momentum for the Paris OlympicsEssence

April,,There are also many companies sponsoring a single national teamAs well asAthlete’s news concentrated official announcement,,Obviously, “buy shares” in advance for the top sports events this summer: 4moon8day,,Chery AutomobileSign a contract with the Chinese Women’s Volleyball Team; 4moon11day,,Technology service companyShang Lexin became the official partner of the Chinese National Fencing Team; April 16th, the official dairy partner of the Chinese Sports delegation of the Paris Olympic GamesIlliRelease a variety of customized new products.

There are also actions in the fashion industry.One of the five major fashion men’s journals“” “” “Rui Shi Ellemen“As an example,,The magazine has invited athletes for three consecutive monthsTheFirst F1Chinese driver Zhou Guanyu appeared on the cover of the February issue of February,,Olympic champion Li XiaopengAs well asBadminton hybrid world champion Zheng Siwei/ /Huang Yaqiong appeared on the cover of the March issue,,The cover of the April issue belongs to2023Qin Haiyang, who shined in the pool in the yearEssence

These athletes board,,Behind the support of fashion brandsTheZheng Siwei this month’s official announcement becomes Dior this month(Dior.Brand friend,,Tan Haikai is pushed by the watch brand TigerEssence

It is worth mentioning that,,In the past few Olympic cycles,,The endorsement of the athletes is mainly concentrated in the fast -moving field,,There are fewer to win fashion resourcesEssenceThis timeAthletes frequently boarded before the opening of the Paris Olympics,,It shows that the fashion industry has a lot of expectations for the Olympic flow of this summerEssence

The Tokyo Olympic Games three years ago has fully explained the influence of the Olympic GamesEssenceAccording to the official data of the Central Radio and Television Station, after the opening of the Tokyo Olympics, CCTV5, as the Olympic anchor channel, has risen all the way.Compared with the same period of the 2016 Rio Olympics, the CCTV5 ratings increased by 20%during the Tokyo Olympics.

Coupled with the spread of social media,,The popularity of competitive sportsFurther improveTheWin for the Chinese delegationTokyo OlympicsFirst goldShooterYang Qian, Weibo fans soared from hundreds of to more than two million, and the same card issuance burst into fire on major e -commerce platforms; the diving teenager Quanhong, born in 2007, was surrounded by each other.Big media …

The “Tokyo Olympic Games User Research Report” jointly released by Iri Consultation and Migu VideoAt onceIt is pointed out: “One of the major features of the Olympic Games is the extensive audience. The Olympic Games gathered diverse types of events and internationalization lineups. The marketing contact is wide and can reach a wide range of consumer groups.”

therefore,,Many companies will bet on their athletes in advance before the Olympic Games.This has become a routine operationEssenceGenerally, as long as one is bet, the effect of the entire Olympic marketing can meet the standards.ifWaiting for the Olympic GamesOpenAs well asWhen the athlete becomes popular,,At onceNeed to pay several times endorsement feesEssence

certainly,,In the face of huge traffic,,Even if the cost has soared,,Many companies are also willing to “place an order in real time”EssenceAfter all, this is once every four years(Because the Tokyo Olympics delayed due to the epidemic,,Paris cycle is only3Year.“Olympic Marketing”,,Should not be missedEssence

Asian flying man Su Bingtian is overAfter the Tokyo Olympics, the new endorsement is still signed:heHe won many brands endorsements such as Xiaomi, seven wolves, kangaroos, Kangbit, and SF.In Tokyo OlympicsMalone, who defended the champion of the championship of the championship of the table tennis men’s singles, also announced the official announcement at that time.Good Mago, Illi, L’Oreal, Coca -ColaEndorsementEssence

have to be aware of is,Most athletes still lack exposure,,The commercial value is not highEssenceAnd basketballAs well asvolleyballAs well asBadminton these projects with mature professional leagues compared,,shootingAs well asWeightlifting and other projectsThe national team training system is mainly based on the lack of commercial events, and the mass foundation is relatively weak.Still “unpopular”.